Fashion Marketing offers an introduction to the business of fashion. Learn the components of customer service, designing fashion displays, composing effective advertising, basics in fashion design, and garment construction. Students will present seasonal sales promotions and will manage a school store. Students also present a fashion show each year. Students are encouraged to be involved in a national marketing organization called DECA. Students may participate in a hands-on internship and will have the opportunity to intern in a local business, to gain experience and knowledge about the field of fashion merchandising and marketing.
Year I: World of Fashion Marketing, School Store Operations, Customer Service & Communication, Interpersonal Skills, Economics & Fashion Marketing, Introduction to DECA, Product Development, Promotion
Year II: Market Research, Channel Marketing Management, Pricing & Finance, Management Functions, Internship, Business Plan, Employability, Distribution, Purchasing, Inventory Control
National Retail Federation Customer Service Certificate