Commercial & Advertising Art

Description:

The Commercial & Advertising Art program introduces students to the fields of Graphic Design and Illustration through traditional and digital media techniques from a historical and contemporary lense. There is strong emphasis on learning how to visually communicate clear and creative ideas to an audience through creative problem solving skills. Using the Adobe Suite software, students will have the ability to finalize and produce print ready work including but not limited to logo design, sequential art, character design, book covers, greeting and postcard design, poster advertisements and animated GIFs. Students have the opportunity to gain college credit and live work experience during the program if they are in academic good standing. After completing the program, students will have a portfolio to further their education or enter into the workforce in a design related field.


Curriculum:

Color  Theory

Principles and Elements of Design

Traditional Illustration Techniques

Printmaking

2D Design Basics

Adobe CC Software

Page Layout and Design 

Scanning Images

Digital Image Editing

Concepts of Typography

Digital Portfolio 


National Standards:

GAERF Advertising and Design

National Core Standards: Media Arts


Certifications:

NOCTI Advertising and Design 

SkillsUSA Advertising and Design


College Credit:

Southern Maine Community College

ARTS 130- 2D Design (3 credits)

York County Community College

ART 126- Foundations of Design (3 credits)

MUL110- Digital Imaging (3 credits)


Suggested Integrated Academic Credit:

Career Prep

Fine Arts


Is This Program A Fit?

I enjoy...

‣ Creating on a computer using software

‣ Stretching myself to generate many ideas for a project

‣ Using my imagination and expressing myself through art

‣ Using new mediums to create art

‣ Working for extended periods of time




I am able to...

‣ Be Creative- developing concepts, graphics and layouts for product illustrations, company logos, websites etc.

‣ Communicate- listening and communicating with clients to support collaborative professional relationships.

‣ Pay Attention to Detail- when working with clients to determine their creative and time requirements as well as budget

‣ Receive Feedback- listen and process feedback to develop a product clients are happy with

‣ Work at a computer for extended periods of time

I am comfortable with…

‣ Critique-  sharing and talking about my work with others

‣  Fine Art- basic art skills

‣ Interactive Media- using technology such as Adobe creative software to develop innovative designs

‣ Writing- conveying data and work in a clear, digestible way to clients